What’s In a Name
It’s not always obvious what a company’s logo represents. For Luma Services, it’s both a play on words and a specific design to reflect the company’s over-arching objective of “creating clarity” which is our tag line. Hear more about the Luma Services brand here.
The play on words: Luma is a mash-up of the founders’ and owners names, Lewis and Mau.
How do you get “Creating clarity” out of the logo? Just like this: